AYU
AYU is an Australian Vedic inspired beauty brand.
We created films inspired by Rose, Jasmine, Smoke and Water, their key ingredients and rituals.
Rose
Jasmine
Water
Smoke
Films by SOAK @soakltd
Director - Avani Rai @avani.rai
Creative Director - Kshitij Kankaria @kshitijkankaria
Associate Creative Director - Siddhi Dolas @siddhidolas
Film editor - Rohan Kapoor @kaproh
Music - Sid Vashi @sidvashi
Producer - Anurag Sharma @anuragsharma91
Video Assistants - Harman Achint @iamharmanachint and Hardik Kaushal @hardik.kaushal
Words - Anadika Sahu @heady_slimane